Beyoncé is celebrating the launch of her whisky model in model!
On Friday, Sept. 27, the Cowboy Carter artist, 43, shared a promotional video on her Instagram account which confirmed off her glamorous Parisian celebration for the launch of SirDavis Whisky.
Carrying a horny, glittering gold costume with a plunging neckline, the 32-time Grammy Award winner could be seen posing with a case and bottles of the liquor and holding a glass as much as the digicam in cheers as she sports activities a silver bob coiffure and nails embellished with SirDavis’ brand, which includes a horse.
On Saturday, Sept. 28, Beyoncé additionally shared photos of the celebration, which came about in an elegant Paris resort — and the Eiffel Tower could be seen lit up within the distance. Within the photographs, the “Freedom” singer posed on a lounge chair with a bottle of SirDavis on the desk subsequent to her and a crystal glass of the drink in her hand.
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One other shot exhibits her and husband JAY-Z arm-in-arm as they greet their occasion visitors, and yet one more picture captures the musician carrying a bedazzled purse made to seem like a bottle of the whisky — full with the model’s equine brand.
The submit additionally features a black-and-white snap of Beyoncé and the rapper, 54, having fun with dinner with their visitors, a shot of the SirDavis identify emblazoned on the resort door’s and a photograph exhibiting the singer laughing with some associates.
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Beyoncé introduced SirDavis final month, writing in a press launch that she labored alongside Moët Hennessy for “years” to create the American whisky, which pays homage to her house state of Texas and her household.
“I’ve at all times been drawn to the facility and confidence I really feel when ingesting high quality whisky and needed to ask extra folks to expertise that feeling,” she wrote partially in a press release.
The singer named the liquor for her great-grandfather, Davis Hogue, who was a farmer and moonshiner within the South. She mentioned that Hogue “stashed whisky bottles within the empty knots of cedar timber” in the course of the Prohibition for his family and friends to seek out.
“After I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé added within the press launch. “SirDavis is a approach for me to pay homage to him, uniting us via a brand new shared legacy.”