Vijay Antony is inarguably a trendsetter; in any case, his largest hit music as a composer, ‘Naakka Mukka’, begins with a line prophesying it to be the “huge hit of the yr” and for his latest movie’s promotion, he has pulled off one thing distinctive. The standard PR-driven interviews of celebrities for promotions occur on the identical spot, giving them a template look. Perturbed by this, Vijay, together with an artwork director and his staff, created a dynamic set-up the place the complete feel and look of the interview room is modified for each interview, and the whole lot from the chair and promotional posters within the background to the lights are modified to verify every video seems distinctive.
“As we develop and achieve data in cinema, I’m additionally studying how essential publicity is. I realised in my earlier movie interviews that each one of them occurred in the identical room, and people movies seemed weak and lacked depth. I wished to provide the standard individuals see in movies wherever I seem, and keep an ordinary throughout these promotions too,” says Vijay who’s gearing up for his newest launch, Hitler.
Vijay nonetheless constantly releases a number of movies yearly, a observe that was prevalent a few many years in the past amongst most actors. He calls it a product of circumstances past his management, “The movies I produced had been launched on time, however a few of my different movies had been delayed. So when they’re lastly launched, the span between the movies will get diminished. Although that was not the plan, I don’t see something incorrect with it.”
“If the movie is sweet, it can grow to be a blockbuster regardless of its launch date. Viswasam and Petta which had been launched on the identical day, and each grew to become hits. If two Rajini sir or Vijay sir movies come out on the identical day, they are going to grow to be blockbusters. It’s content material that issues probably the most. I be sure that at the very least a spot of 4 months is there between two of my releases; that’s when a movie could be promoted properly,” he provides.
Enjoying the satan’s advocate, I ask Vijay if this may result in over-exposure and he retorts the way it boils all the way down to the energy of the content material. He solutions, “Regardless of how typically your titles launch, what the film talks about and whether or not it’s entertaining for the viewers is all that issues. All I care about throughout narration is how good the story and screenplay is. In Romeo, the feminine lead character doesn’t like her husband and people round him would make enjoyable of him. However the husband loves her and sacrifices loads, so I see Romeo in the identical vein as Pichaikkaran,” says Vijay as he segues into why that’s the USP of Hitler. “If a wrongdoer calls one other man a foul particular person, then who’s he? He should be an excellent man. For the evil-doers, this movie’s protagonist is a Hitler.”
“If Mani Ratnam sir had given an opportunity to an individual (Hitler’s director Dana SA) to help him, it means there’s a whole lot of worth in him. I loved his earlier movie Vaanam Kottattum and if he’s coming to me with an motion script, I believed I might settle for it with confidence,” says Vijay who calls Hitler a political movie. “I personally don’t have any political agenda and I really feel the director would additionally say the identical. The movie solely options political characters and their workings,” he provides.
“A movie that runs properly is what I might name a business movie. Romeo is a movie the place I attempted comedy after India Pakistan. Pichaikkaran was excessive on feelings and Kolaigaran was a thriller. I don’t care a few movie’s style,” says Vijay. Ask him how he differentiates his characters in all of the thrillers he’s acted in — a style he appears to choose — and he replies, “I don’t do something. There’s speak that I intrude in a movie’s manufacturing. But when I’m the producer, I must hearken to the story and work out the price range; typically, I’m the music director and at instances editor as properly. So I persist with what I needs to be doing, however I don’t give any enter on how a movie needs to be.”
Vijay can be a producer who has predictions on how the business will form itself quickly, “There gained’t be something referred to as big-budget movies sooner or later, as most movies would depend on robust content material as a substitute. Solely inexperienced producers may discover themselves locked in by giving enormous salaries to actors. There have been instances when a high quality movie like Sethudidn’t find buyers for a year, but soon, those who understand the craft and business will succeed.”
Vijay, whose interviews are going viral for the philosophical thoughts he infuses them with, concludes by saying, “We are all like cotton balls bursting from the plant, being taken where the wind takes us. When we try to go against it and fail, we go into depression and anxiety. Every situation will change us, but we have to keep going through them. When we keep our focus on one particular aspect, we might lose the better ones that come our way. So keeping expectations low and working towards what we want feels like the way to go.”
Hitler is releasing in theatres on September 27, 2024
Published – September 21, 2024 04:45 pm IST